Addicted: Subtitles

Lost in Translation: Why We’re All Addicted to Subtitles (And Why That’s a Good Thing)

So go ahead. Turn on the TV. Open Netflix. Click that little [CC] button. addicted subtitles

Our brains love cross-referencing. When you hear a sound and see the corresponding text, your brain releases a tiny hit of satisfaction—a confirmation that you understood correctly. In an era of muddled sound mixing (seriously, why is the explosion music louder than the hero’s voice?), subtitles remove the anxiety of missing a plot point. Lost in Translation: Why We’re All Addicted to