She wants to heal your gut, hack your productivity, and sell you a $90 candle. And honestly? You’ll thank her for it. By Sloane Vanderbilt | Photography by Helena Graves | Strange Magic Magazine
“I’m not selling a product,” she says, gesturing to the Mutha Dust ($28 for 2 oz of volcanic ash and lavender) on the table between us. “I’m selling permission. Permission to be obsessed with yourself without apology.” allison mutha magazine article
Her detractors point out the hypocrisy. The $90 candle ( Mutha’s Grief ). The $500 “accountability pods.” The fact that she preaches “slow living” while releasing a new merch drop every six weeks. She wants to heal your gut, hack your
If you have not heard of Allison Mutha, you are either over 50 or lying. In the past eighteen months, the 29-year-old former philosophy major has pivoted from “failed poet” to “intentionality architect.” She has 2.4 million followers across TikTok, Instagram, and the nascent “audio-only” platform Hum. She has a waiting list for her Mutha Method journal (spiral-bound, $47). And she recently closed a $4 million seed round for an app that reminds you to blink. By Sloane Vanderbilt | Photography by Helena Graves