Backroom Casting Vk Today

Prepared by: – Digital Campaign Analyst Contact: your.email@example.com | +7 (495) 123‑45‑67 End of Report

All KPIs were met or exceeded. | Component | Description | Timing | VK Tools Used | |-----------|-------------|--------|---------------| | Teaser Post | 30‑second teaser video + brief role synopsis. | Day 1 | Sponsored Post (Boost), Targeted by interests (horror, indie film). | | Cast Call Carousel | 5‑slide carousel showing key characters, location mock‑ups, and required skill‑sets. | Days 2‑5 | Carousel Ads, “Swipe Up” link to application form (Google Forms). | | Live Q&A | 1‑hour livestream with director & casting director answering questions. | Day 9 | VK Live (broadcast to 150 k viewers). | | Behind‑the‑Scenes (BTS) Clips | Short clips of set design, VFX mock‑ups to attract visual‑effects artists. | Days 10‑14 | Stories + Sponsored Story Ads. | | Reminder Posts | Countdown graphics (“3 days left!”). | Days 17‑20 | Boosted Posts. | | Closing Post | Thank‑you graphic + next‑steps timeline. | Day 21 | Organic Post (no boost). | 4. Audience Insights | Segment | Size | Key Interests | Engagement Highlights | |---------|------|---------------|-----------------------| | Horror Fans | 1.1 M | “Backrooms,” “Creepypasta,” “Survival horror” games | Avg. 4.2 % interaction; frequently asked about storyline. | | Amateur Actors | 820 k | “Theater,” “Film school,” “Acting workshops” | Highest comment volume (≈ 1.6 k). | | VFX/CG Artists | 380 k | “Blender,” “Unreal Engine,” “3D modeling” | Shared portfolio links; 12 % of applications were VFX‑focused. | | Cosplayers & Role‑players | 250 k | “Cosplay,” “LARP,” “Costume design” | Generated many user‑generated images of “Backroom” concepts. | backroom casting vk

| Metric | Result | Interpretation | |--------|--------|----------------| | | 4.2 M unique users | Strong exposure for a niche horror project. | | Engagement Rate | 3.9 % (likes + comments + shares) | Above VK’s average (≈2.3 %) for casting posts. | | Applications Received | 1 842 submissions | High interest; 68 % of applicants met baseline criteria. | | Cost per Qualified Lead | ≈ ₽ 220 (≈ US $2.90) | Very efficient compared with industry benchmarks (≈ ₽ 450). | | Conversion to Auditions | 312 (17 % of qualified leads) | Good funnel performance; room for higher conversion with follow‑up. | | Audience Demographics | 62 % M, 38 % F; 18‑34 yr: 71 % | Core demographic aligns with the series’ target viewers. | Prepared by: – Digital Campaign Analyst Contact: your

Cost per qualified lead = 2 100 000 ₽ ÷ 1 253 ≈ ₽ 1 677 (≈ US $22). Cost per audition invitation = 2 100 000 ₽ ÷ 312 ≈ ₽ 6 730 (≈ US $88). | | Cast Call Carousel | 5‑slide carousel

Overall, the VK casting campaign delivered , confirming VK as a prime platform for Russian‑language creative recruitment. 2. Campaign Objectives & KPIs | Objective | KPI | Target | Actual | |-----------|-----|--------|--------| | Raise awareness of “Backroom” casting | Impressions | 3 M | 4.2 M | | Drive applications from actors/creatives | Qualified applications | 1 500 | 1 842 | | Build talent pipeline for future seasons | Audition invitations | 250 | 312 | | Maintain budget discipline | Cost per qualified lead | ≤ ₽ 250 | ≈ ₽ 220 |