Platforms like Ozon , Berito , and Detsky Mir competed fiercely for Cybex inventory. Russian parents loved the stroller (often called the "Mercedes of strollers") and the Cloud Z car seat. For wealthy Russians, a Cybex wasn't just a purchase; it was a lifestyle signal. The Sudden Pullout (March 2022) Following the invasion of Ukraine, the parent company Goodbaby International Holdings (a Chinese-owned group that also owns Evenflo) faced immense pressure. In March 2022, Cybex announced it would suspend all deliveries to Russia and shut down its retail operations.
But when global brands fled Russia in 2022, Cybex promised to leave, too. Or did it? cybex russia
This policy allows Russian companies to import genuine branded products without the permission of the trademark holder. Essentially, a retailer in Moscow can buy a Cybex stroller from a distributor in Dubai or Kazakhstan and sell it in Russia legally. Platforms like Ozon , Berito , and Detsky
Today, the Russian baby market tells a confusing story: official websites are blocked, but branded strollers are still selling. Here is the truth about what happened to Cybex in Russia. Before 2022, Russia was one of Cybex’s most important emerging markets. The brand, founded by Martin Pos in 2005, leveraged its German engineering credentials to capture the premium segment of Russian e-commerce. The Sudden Pullout (March 2022) Following the invasion
While the German branding was removed from Russian storefronts, the supply chain never truly died. Because Goodbaby is not subject to EU sanctions in the same way a pure German company is, the products keep flowing through intermediaries. Officially, Cybex says they have "ceased operations." Unofficially, Russian logistics firms have gotten very good at routing strollers through Tbilisi and Yerevan. If you are a parent in Russia looking for a Cybex today, here is the hard truth:
The Russian baby industry has exploded since the exodus. Brands like Lorelli (EU production, but still shipping) and local Russian manufacturers are filling the gap. The risk of buying a "grey market" Cybex is high—no warranty, no support, and expensive repairs.