She walked into the reconvened meeting. This time, she looked the CFO in the eye. She did not touch her laptop.

The CEO put down his phone. "I like the speed. What do you need?"

"Your brain thinks in data. A business leader's brain thinks in stories. Use the Pyramid Principle: state your conclusion first, then the supporting arguments, then the data. Flip your slide deck upside down."

Effective Business Communication By Asha Kaul May 2026

She walked into the reconvened meeting. This time, she looked the CFO in the eye. She did not touch her laptop.

The CEO put down his phone. "I like the speed. What do you need?"

"Your brain thinks in data. A business leader's brain thinks in stories. Use the Pyramid Principle: state your conclusion first, then the supporting arguments, then the data. Flip your slide deck upside down."