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Key findings

| Metric | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 | |--------|---------|---------|---------|---------|---------|---------| | Revenue | 11.3 M | 13.7 M | 16.4 M | 18.9 M | 20.8 M | | | Gross Profit | 6.9 M | 8.4 M | 10.2 M | 11.6 M | 12.6 M | 13.4 M | | Gross Margin | 61 % | 61 % | 62 % | 61 % | 61 % | 61 % | | Operating Expenses | 5.2 M | 5.8 M | 6.4 M | 7.0 M | 7.5 M | 8.0 M | | Net Income | 0.5 M | 0.8 M | 1.2 M | 1.5 M | 1.8 M | 2.0 M | | Net Margin | 4 % | 6 % | 7 % | 8 % | 9 % | 9 % | | EBITDA | 1.1 M | 1.5 M | 2.0 M | 2.4 M | 2.8 M | 3.2 M | | Cash Position (EoY) | 1.3 M | 1.8 M | 2.3 M | 2.7 M | 3.0 M | 3.5 M | glossmen

Pursue a two‑track growth strategy—(i) deepening penetration in existing markets through omnichannel retail and (ii) launching a complementary “Men’s Skincare” line in the GCC and UK, backed by a targeted digital‑influencer programme. 2. Company Overview | Attribute | Details | |-----------|---------| | Legal Name | Glossmen (Pty) Ltd. | | Founded | 2015 (Johannesburg, South Africa) | | Founder/CEO | Thabo Mkhize | | Core Products | • Glossmen Wax (Original, Matte, Ultra‑Hold) • Glossmen Styling Gel • Glossmen Dry Shampoo (launched 2022) • Glossmen “Mane‑Boost” Serum (2024) | | Mission | “To empower men to express themselves through effortless, high‑performance styling.” | | Vision | “Become the most trusted male grooming brand across Africa, the Middle East, and Europe by 2030.” | | Employees | 185 (FY 2025) – 55 % in R&D & Production, 30 % in Sales & Marketing, 15 % admin. | | Ownership | Private – 70 % held by founders & management, 30 % held by venture‑capital partner Sahara Ventures (invested USD 6 M in 2021). | 3. Product Portfolio | Category | SKU | Key Selling Points | Price (USD) | Annual Units Sold (2025) | |----------|-----|--------------------|-------------|---------------------------| | Wax | Original | 4‑hour hold, natural beeswax, no parabens | 12.99 | 1.8 M | | | Matte | Matte finish, charcoal infusion | 13.99 | 1.2 M | | | Ultra‑Hold | 8‑hour hold, polymer blend | 14.99 | 0.9 M | | Gel | Classic | Strong hold, non‑flaking, quick‑dry | 10.99 | 0.7 M | | | Light‑Touch | Flexible, low‑shine | 11.99 | 0.5 M | | Dry Shampoo | Refresh | 24‑hr oil‑absorption, scent‑free | 15.99 | 0.4 M | | Serum | Mane‑Boost | Biotin + argan oil, frizz control | 18.99 | 0.2 M | Key findings | Metric | FY 2020 |