Influence 2 Part 4 Emily < Latest · 2027 >

Her point: Liking isn’t a leadership tool—it’s a cognitive bias. And when you don’t name it, it runs the table.

We’ve all heard it: “People buy from people they like.” influence 2 part 4 emily

It sounds warm, fuzzy, and harmless. But in Influence, Chapter 2, Part 4 , Emily pulls back the curtain on the Liking principle—and her take is sharper, darker, and more useful than the typical “just be friendly” advice. Her point: Liking isn’t a leadership tool—it’s a