We built a simple 2x2 for any decision:
The Skeptic’s ROI & The Believer’s Buffer: A Field Guide to High-Risk, High-Uncertainty Collaboration jenna j ross and bruce venture
— Ross & Venture, for teams who want to be brave without being stupid. We built a simple 2x2 for any decision:
Jenna J. Ross, Ph.D. & Bruce Venture
I will say: “We don’t need a decision, we need a falsifiable hypothesis.” & Bruce Venture I will say: “We don’t
For anyone trying to launch a project (business, research, creative) where the evidence is thin, the stakes are high, and one of you thinks “the data is incomplete” while the other thinks “the vibe is right.” Part 1: The Core Conflict (Jenna) Bruce will say: “We don’t need more data, we need a decision.”
Here’s the useful truth: Most teams fail because the skeptic and the opportunist argue during the wrong phase.