Image: A thirsty person choosing between water, soda, and a smoothie. Text: Needs (food) → Wants (croissant) → Demand (affordable croissant).
Image: A scale. One side has “Benefits.” The other side has “Costs.” Text: Customer Perceived Value = Benefits – Costs.
“Exactly. Marketing is not a battle of products. It is a battle of perceptions. You didn't bake bread. You baked belonging.” principles of marketing by philip kotler ppt
The Lost Bakery & The 4 P’s
Post-credits scene: Maya now teaches a local business class using the same PPT. She adds her own slide: “Thank you, Dr. Kotler. My grandmother’s bakery is alive because you taught me that the customer is not a wallet. The customer is a story waiting to be finished.” Image: A thirsty person choosing between water, soda,
Maya realizes: She was baking for her grandmother’s ghost, not for the modern street.
Six months later, Maya opens her laptop. Dr. Kotler appears one last time. One side has “Benefits
Maya adds to her slide: “Golden Crust. Flaky Layers. The aroma of Paris at 7 AM.”