Saregama New! May 2026

In 2023 and 2024, Saregama made headlines by pulling its entire catalog from platforms like Spotify and Wynk during royalty disputes. This is the nuclear option. When Saregama withdraws its music, Spotify loses the "Old Hindi" genre entirely. Suddenly, users realize that their "Golden Era" playlist is empty.

To the tech world, Carvaan looked like a joke: a bulky, plastic portable speaker with no Bluetooth (initially) and no screen. It had just one function: play 5,000 pre-loaded Saregama songs. You couldn't change the playlist. You couldn't skip the sad songs if you wanted to. It was the anti-Spotify. saregama

But Saregama is not a museum. It is a sleeping giant that woke up to find itself the most powerful player in a $2.5 billion Indian music streaming war. How did a company that sold physical records of Bhakti hymns survive the cassette, the CD, the MP3, and the pandemic? The answer lies in the peculiar economics of nostalgia and the "R.D. Burman Tax." To understand Saregama, you have to erase the modern understanding of music piracy. In 1902, when the Gramophone Company of India set up shop, piracy meant a rival label physically stamping your disc. The company’s first major coup was convincing Gauhar Jaan, a legendary courtesan of Calcutta, to sing into a horn. That recording—"Jogiya"—became the first commercial record in South Asia. In 2023 and 2024, Saregama made headlines by