Ugly 2013 -

Today, everything is polished. Facetuned. Curated. We have “quiet luxury” and “clean girl aesthetic” and “beige flags.” Every photo is staged, every outfit is a “fit check,” every opinion is a hot take designed to go viral.

We remember 2013 as the awkward middle child of the 2010s. Too late for the indie sleaze of 2009, too early for the curated minimalism of 2016. It was a swamp of chevron prints, mustache decals, and “YOLO” captions typed on a Samsung Galaxy S4 with a plastic back that creaked when you squeezed it. ugly 2013

Let’s say it out loud: 2013 was ugly.