Wilkins Marketing Strategy Session -

“Here is the strategy: Vertical Brand Utility. We do not rebrand. We reposition .”

The smell of stale coffee and fresh marker ink hangs in the air. On the whiteboard, a single phrase is circled in red: “Wilkins: Trusted. But not chosen.” wilkins marketing strategy session

Wilkins Headquarters, 12th Floor Strategy Room, 8:00 AM “Here is the strategy: Vertical Brand Utility