Traditional practices (e.g., tulsi watering, chai making, puja thali arrangement) are reframed as mindful daily routines, stripped of strict religious context. This "secular ritualism" appeals to urban millennials seeking grounding without institutional religion.
Indian culture, lifestyle content, digital anthropology, glocalization, food nationalism, ritual aesthetics, influencer economy. www xdesi com
The Digital Tapestry: Analyzing the Evolution and Impact of Indian Culture and Lifestyle Content in the New Media Era Traditional practices (e
[Generated AI] Date: April 14, 2026